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The recent SID show in Seattle was the public unveiling of Microvision’s MicroHUD, the automotive windshield display. To the best of my knowledge this is the only heads-up display in the world that uses lasers and a single micromirror to ‘paint’ the lasers onto the windshield.

There has been a smattering of articles from various publications and websites about the SID conference. As of yet, I have not seen any mention of Microvision, the MicroHUD, the Nomad or our EVF (electronic view finder) in any of these articles.

This is not a consumer-oriented show, so I suppose it’s not a big deal that we’ve avoided mention in the press. But it stands to reason that publicity for our products (and I’m sure it is soon to come) will do us a world of good. Over the next few years, the company is poised to release revolutionary commercial products in the following markets:

Automotive Displays, Laser Printers, Eyeglass/Head Mounted Displays, Laser Televisions, Bar Code Scanners, Handheld Displays including: Digital Cameras, Digital Camcorders, Cell Phones, PDAs…

This company is the single biggest story in technology today that I am aware of. Given the availability of suitable light sources, the continuing reduction in size, cost and power consumption of the scanned beam display engine, the inexorable increases in microprocessor speed – it is easy to imagine a day in the near future when sales of products based on the core MVIS intellectual property are measured in the hundreds of millions.

But, here we are in mid-2004 and pretty much no one in the general public knows we exist. It seems to me that some well-placed publicity for the Nomad and Microvision in general is in order. Maybe what we need to do is celebrate our first volume Nomad order with a tour of the network news shows and get a popular anchorperson to wear a Nomad and talk about how cool it is. Maybe we need to give one to Snoop Doggy Dogg. Maybe we need to sell them to pit crews in NASCAR. Maybe we should get these to NFL coaches, who are used to wearing things on their heads – looking down at the game plan, they lose situational awareness of the game clock, play clock, down and distance, personnel packages, etc. Think about what Bill Belichick could do with a Nomad.

Eventually, word will get out about Microvision and their incredible scanned beam display platform. For now, you can buy shares for $8 a pop.


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