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Value Added Services a hit with mobile users



"Mobile phone trends are changing rapidly and are increasingly becoming a status issue.



"The number of makeovers the basic mobile phone has gone through is evident by its changing fads. Sanjeev Sharma, Managing Director, Nokia India Pvt. Ltd., says, "Ten years back mobile phones were only voice oriented but now they are life oriented." He further adds, "Users are now demanding more and more Value Added Service like, Multimedia Messaging, integrated camera, cool games etc., into their mobile handsets."



"Even relatively new mobile phone companies are keeping in mind such demands of the market. For instance, all the models of BenQ handsets have much developed Value Added services. About this, Ashish Bakshi, Country Head, India Operations, BenQ says, "Users want applications like games, click shot short videos, integrated camera, larger colour screen, GPRS connectivity etc. in their mobile phones today. I think the future trend of mobile phones is akin to PDA applications."



An eyeglass display using Microvision technology connected to a cellular phone or similar mobile device will enable the 'personal virtual assistant' augmented reality value added service. For an additional monthly charge, you will be able to have a personal virtual assistant, or PVA, superimposed on your field of view. The PVA will function as the next-generation computer interface -- it will offer helpful context-relevant information, accompany you on your journeys, remind you what you needed to pick up at the store -- as well as bring up the different functions of your mobile device display, like phone dialer, gaming interface, MP3 player, etc.



The universally loathed 'Clippy' (RIP) was a very poorly implemented iteration of this type of idea, in the context of desktop office software. Super-fast massively parallel processing power afforded to mobile devices from wireless grids as well as improving on board CPU power will allow realtime rendering of actually cool and useful augmented reality PVAs for mobile personal devices.



It is an astonishing failure of imagination on the part of the investing community to assign so little value to Microvision's technology and intellectual property portfolio -- it is as if people simply aren't capable of conceiving of a world of continuing technological advances. Progress towards making the PVA a reality is ongoing, relentless, and unstoppable.





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