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Microvision Lands Largest U.S. Lexus Dealer for Nomad Expert Technician System

Wireless Computer With Head-Worn See-Through Display is driving increased service productivity and superior customer service at JM Lexus in Margate, FL

BOTHELL, Wash.--(BUSINESS WIRE)--Sept. 21, 2004-- Microvision Inc. (Nasdaq:MVIS - News) announced today that its Nomad Expert Technician System is in use at JM Lexus, Margate, FL, the largest Lexus auto dealer in the country. The Nomad System is the world's first wearable, wireless computer with a head-worn, see-through display, providing automotive technicians and service advisors with hands-free access to online vehicle history and repair information while they work on vehicles or consult with customers. Service personnel can provide faster, more accurate service and repairs with critical information superimposed on their vision as they work.

JM Lexus, in Margate, FL, has been the number one Lexus retailer in the world for the last 11 years. The dealership jumped to 5th on the 2001 Ward's Dealer 500 ranking from 11th on the 2000 list. JM Lexus also boasts extraordinarily high customer satisfaction and owner loyalty ratings. In September 2003, JMFE appeared for the second time on the InformationWeek 500 listing of the nation's leading information technology innovators.

Ranked by Forbes magazine as the 15th-largest privately held company in the United States, JM Family Enterprises, Inc. (JMFE) (, headquartered in Deerfield Beach, Florida, is a recognized leader in the automotive industry. JMFE is a $7.7 billion force in the automotive industry with over 3,600 associates. JMFE owns Southeast Toyota Distributors (SET), the world's largest privately owned distributor of Toyota vehicles, parts and accessories operating in Alabama, Florida, Georgia, South Carolina and North Carolina.

According to Tom Sanko, Microvision VP of Marketing, JM Lexus has agreed to share its Nomad Expert Technician System experience with other dealers and the media. "We are also getting 'before and after Nomad' productivity and quality metrics to demonstrate the effectiveness of the Nomad installation," Sanko said. "JM Lexus is a premier reference account for the Nomad System. A member of the Elite of Lexus for its superior customer service, JM Lexus was the first new car dealership in the nation to be named a J.D. Power and Associates certified Retailer. They have consistently leveraged cutting-edge technology to deliver superior quality and customer value."

Dave Mullen, VP and General Manager, for JM Lexus stated, "We've found Nomad to be such a compelling information tool for the technicians that we plan to feature it in our upcoming ad campaign because it helps us provide better service to our clients. We are finding new uses for the Nomad every week. For example, our service techs use the Nomad system for not only researching online Lexus Technical Service Bulletins, campaigns, and technical specifications, but they are clocking on and off of repair orders to expedite the service history and billing process. It also enables them to 'work while they are waiting' by filling out 'electronic paperwork' such as cause and correction reports while waiting in line for parts. The Nomad allows the technicians to spend more time working on a vehicle and less time in front of a computer terminal."

Let me see if I understand this press release: the top Lexus dealer in the country, owned by a $7.7B private company that's the world's largest Toyota vehicle distributor (Toyota being the #1 auto brand worldwide) finds Nomad so compelling they plan to feature it in ads for their dealership. They are using Nomad to automate workflow processes and are going way beyond drawing up repair manuals with their hands in the engine bay.

This is great news and portends more great news to come.


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