Tech Convergence Will Spur Demand for New ADAS Technology

Keep on Truckin'





Microvision Features Nomad Expert Technician System At North America's Premier Trucking Association Conference



Company expands automotive marketing efforts into trucking industry for its unique wireless computer with head-worn, see-through display



BOTHELL, Wash.--(BUSINESS WIRE)--Sept. 14, 2004-- Microvision, Inc. (Nasdaq:MVIS - News), today announced that it will showcase the Nomad Expert Technician System to the American Trucking Association at their annual TMC (Truck Maintenance Council) meeting, September 14 - 16, in Nashville, TN.



TMC, a council of American Trucking Association, is North America's premier technical society for truck equipment, information technology and logistics professionals. TMC member fleets represent 1.3 million trailers, more than 750,000 straight trucks and more than 600,000 Class 8 tractors purchased in the United States -- one-third of the commercial vehicles operating on U.S. highways.



"Truck maintenance and service is another significant market opportunity for the Nomad System," stated Chris Johnston, Microvision Marketing Manager, Automotive and Trucking. "There are approximately 25,000 new heavy truck and automobile franchises in the U.S., plus more than 160,000 after-market repair facilities, according to U.S. Government Census statistics. All face the challenge of increasing complexity in new vehicles and a critical shortage of trained technicians. The resulting situation is a need to apply technology in order to gain efficiency in throughput and to reduce errors. We are honored by the invitation from the American Trucking Association to present the Nomad System at this annual meeting, and to initiate direct dialogue about our product offering with many of the leading companies in the trucking industry."



Microvision has demonstrated productivity gains associated with using the Nomad Expert Technician System in automobiles and heavy trucks in trials with American Honda Motor Company and Volvo Trucks, North America. Gains of up to 40% have been demonstrated in field trials of the Nomad System. "We can translate the productivity benefits we've seen in these trials to the entire trucking industry," Johnston added. "We have a proven solution that we're shipping today and we're ready to deploy the Nomad System into the medium and heavy duty truck market."

Comments