Site Network: Home |

Uncommissioned Sales

Bit by bit, we move to the tipping point. Today, I did my bit.



After taking my kid to hockey practice, I went to Canadian Tire because my engine light was on. Canadian Tire is probably Canada's largest automotive service chain for the general public - it doubles as an everything store, from bicycles and camping gear to lightbulbs and lawn chairs.



While there, I took the opportunity to politely direct the service foreman (the guy in charge of the shift of technicians) to MVIS' website. He was about 50. We had only a brief chat (intentional on my part as I wanted to pique his curiosity without rubbing him the wrong way). He liked what he saw (technologically) but was initially unsure how it would be used ("it's cool, but we're fixing cars here"). Then he mused aloud, "I guess it would help in taking cars apart". I agreed, and suggested that it had been shown in tests to increase throughput by up to 40% and could help turn novice technicians into experts fairly quickly. Without me prompting, he saved MVIS' site as a favourite. I recommended that he browse it later assuring him he'd find it useful and informative. Then off I went, another seed planted.



Because it all happened in passing, I did not point out what he had said to me at the beginning of our conversation, when I first came in: that they could do a diagnostic on my car, but would not be able to undertake any significant repairs today as they were backed for up a couple of days.



Between you and me, I can't easily do without my car even for a couple of days. Tomorrow, for example, I have to drive to another city by 930 am to arrange the release of an old lady under arrest. Luckily, there was nothing important amiss with my car. Had it been otherwise, the service center's two day delay would have sent me looking elsewhere or left me feeling in the lurch.



If Nomad does in practice what it appears to do in tests, it will inevitably be drawn into broad usage in the industry. The reason is simple: nature abhors a vacuum. A service center's incapacity and a customer's unmet needs add up to a vacuum.



0 comments:

Post a Comment


This website does not recommend the purchase or sale of any stocks, options, bonds or any investment of any kind. This website does not provide investment advice. Disclaimer and Notices: Disclaimer: This website may contain "forward-looking" information including statements concerning the company's outlook for the future, as well as other statements of beliefs, future plans and strategies or anticipated events, and similar expressions concerning matters that are not historical facts. The forward-looking information and statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in, or implied by, the statements. The information on this website includes forward looking statements, including statements regarding projections of future operations, product applications, development and production, future benefits of contractual arrangements, growth in demand, as well as statements containing words like believe, estimate, expect, anticipate, target, plan, will, could, would, and other similar expressions. These statements are not guarantees of future performance. Actual results could differ materially from the results implied or expressed in the forward looking statement. Additional information concerning factors that could cause actual results to differ materially from those in the forward looking statements are included in MVIS most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission under the heading 'Risk factors related to the company's business,' and our other reports filed with the Comission from time to time. Except as expressly required by Federal securities laws, MVIS Blog undertakes no obligation to publicly update or revise any forward looking statements, whether as a result of new information, future events, changes in circumstances, or other reasons. Legal Notice: Although considerable care has been taken in preparing and maintaining the information and material contained on this website, MVIS Blog makes no representation nor gives any warranty as to the currency, completeness, accuracy or correctness of any of the elements contained herein. Facts and information contained in the website are believed to be accurate at the time of posting. However, information may be superseded by subsequent disclosure, and changes may be made at any time without prior notice. MVIS Blog shall not be responsible for, or liable in respect of, any damage, direct or indirect, or of any nature whatsoever, resulting from the use of the information contained herein. While the information contained herein has been obtained from sources believed to be reliable, its accuracy and completeness cannot be guaranteed. MVIS Blog has not independently verified the facts, assumptions, and estimates contained on this website. Accordingly, no representation or warranty, express or implied, is made as to, and no reliance should be placed on the fairness, accuracy, or completeness of the information and opinions contained on this website. Consequently, MVIS Blog assumes no liability for the accompanying information, which is being provided to you solely for evaluation and general information. This website does not contain inside information, proprietary or confidential information learned or disclosed as part of employment relationships or under nondisclosure agreements or otherwise.