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Digital fashions on the horizon



Digital fashions on the horizon

LONDON, England (CNN) -- Virtual tattoos, electronically activated make-up and digital bathroom mirrors are just some of the gadgets that could become commonplace in the fashion world of the future.

BT futurologist Ian Pearson, who is speaking at the London College of Fashion this month about the potential for "interrogating fashions," told CNN that technology was beginning to interact with the fashion world.

He said in a few years time, people would appear one way in the physical world and have a whole range of digital appearances in the "augmented reality" and virtual worlds, which would become a huge growth area for fashion.

"These new worlds will need to be designed, and fashion will play a similar role to that in the real world," Pearson said.

"At the moment you choose which clothes you want to wear and you look the same to everyone. But there's some people out there for whom you would like them to see you in a different way. You will be able present yourself in different ways to different people using this digital fashion concept."

He said "digital bathroom mirrors" would enable people to program how they wanted to look.

Whether appearing online, playing a multi-player online role-playing game, or in someone's heads-up display, people would be able to customize how they wanted to look, Pearson said.

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