Site Network: Home |

The Engadget Interview: Christian Bubenheim, Magellan Consumer Products

How accurately do the GPS devices pinpoint your location?

We support an augmented GPS system that is accurate to within one meter, or three feet.

How would Magellan devices be useful for us city slickers?

In addition to the map, there’s also a Point of Interest database pointing out restaurants, bars, museums, hotels, parks, parking lots. Also, when you park your car, you can leave a marker to remember where your car is. You can then have the system guide you back to your car.

What does the future hold in store for GPS devices? Does Magellan have any plans to extend beyond GPS into other markets or services?

There are a couple of things that will emerge over the next couple of years. The main one is the classic consumer electronics drivers: As volume goes up, cost goes down, innovation becomes more rapid. The price for GPS chips is dropping dramatically. All mobile devices will be able to integrate GPS very cost-efficiently. Cell phones will be the most important driver of GPS adoption over the next couple of years. As the carriers roll out services and provide information based on location, that will be a major new segment that is opening up.

GPS capabilities on cell phones will be the initial platform for rollout of location-based services. These services will rapidly transform into a pervasive 'information overlay' or 'metadata layer' enmeshed with our physical environment. This metadata layer of location information will necessitate a head-up display. The information needs to be overlayed onto your regular field of view in order to have the most value. If you're touring Rome or somewhere, you don't want to keep looking down at your handheld to see information that may make your tourism experience richer. It defeats the whole purpose of being somewhere new and interesting to be pulling something out of your pocket and moving into the shadows so you can stare down at some device and have its display be readable. Location-based services are the precursors to consumer augmented reality. I will be watching their development closely...!


Post a Comment

This website does not recommend the purchase or sale of any stocks, options, bonds or any investment of any kind. This website does not provide investment advice. Disclaimer and Notices: Disclaimer: This website may contain "forward-looking" information including statements concerning the company's outlook for the future, as well as other statements of beliefs, future plans and strategies or anticipated events, and similar expressions concerning matters that are not historical facts. The forward-looking information and statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in, or implied by, the statements. The information on this website includes forward looking statements, including statements regarding projections of future operations, product applications, development and production, future benefits of contractual arrangements, growth in demand, as well as statements containing words like believe, estimate, expect, anticipate, target, plan, will, could, would, and other similar expressions. These statements are not guarantees of future performance. Actual results could differ materially from the results implied or expressed in the forward looking statement. Additional information concerning factors that could cause actual results to differ materially from those in the forward looking statements are included in MVIS most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission under the heading 'Risk factors related to the company's business,' and our other reports filed with the Comission from time to time. Except as expressly required by Federal securities laws, MVIS Blog undertakes no obligation to publicly update or revise any forward looking statements, whether as a result of new information, future events, changes in circumstances, or other reasons. Legal Notice: Although considerable care has been taken in preparing and maintaining the information and material contained on this website, MVIS Blog makes no representation nor gives any warranty as to the currency, completeness, accuracy or correctness of any of the elements contained herein. Facts and information contained in the website are believed to be accurate at the time of posting. However, information may be superseded by subsequent disclosure, and changes may be made at any time without prior notice. MVIS Blog shall not be responsible for, or liable in respect of, any damage, direct or indirect, or of any nature whatsoever, resulting from the use of the information contained herein. While the information contained herein has been obtained from sources believed to be reliable, its accuracy and completeness cannot be guaranteed. MVIS Blog has not independently verified the facts, assumptions, and estimates contained on this website. Accordingly, no representation or warranty, express or implied, is made as to, and no reliance should be placed on the fairness, accuracy, or completeness of the information and opinions contained on this website. Consequently, MVIS Blog assumes no liability for the accompanying information, which is being provided to you solely for evaluation and general information. This website does not contain inside information, proprietary or confidential information learned or disclosed as part of employment relationships or under nondisclosure agreements or otherwise.