Site Network: Home |

Microvision: Heads Up!



Microvision: Heads Up!

"I have been visiting for five years and each time I become enthusiastic about its opportunities," notes technology visionary George Gilder. Here, along with analyst Bret Swanson, he looks at Microvision, which he calls a "paradigm play on heads-up displays."

"Based on MEMS (micro electronic machines) technology, Microvision (MVIS NASDAQ) makes heads-up displays (HUD) that provide the ‘teleputer’ with a screen-free visual image. It currently supplies heads-up displays and helmet-mounted monitors for the military. Its near-term opportunities now include a range of commercial and even consumer applications. The market for solid-state displays is growing rapidly. Solid-state displays are everywhere: cell phones, cameras, lap top computers, signs, and home-entertainment systems. There are so many different applications that the market almost defies classification.

"In September, Microvision signed a letter of intent with Bosch, one of the world's largest automotive suppliers, to jointly develop heads-up displays for cars. With GPS navigation now becoming more widespread, more advanced HUDs are needed to display high resolution, multi-color graphics on the windshield. We note Audi's statement that it will begin installing laser-based HUDs in its cars, and we believe Microvision is a key technology player.

"While HUDs represent a large near-term market but do not yet yield revenue, another auto product has begun to kick in. The company's Nomad automotive technician display system achieved sales of $669,000 in the quarter, about $500,000 worth coming from the US Army. Honda and other automakers have announced their dealerships have begun using the system for maintenance and repair. Hunter Engineering, meanwhile, a key supplier of wheel alignment and brake systems at some 65,000 locations, is cooperating with MVIS to deploy Nomad and says technicians initially are achieving 30% productivity increases.

"The opportunities for Nomad-like systems across the manufacturing, repair, and medical markets are large, but as our analyst Nick Tredennick often cautions, the company always seems to have more good ideas and prospects than money. But in August and September the company acted to upgrade its balance sheet. This new funding will help Microvision capitalize on what could be its largest markets in consumer products, from ergonomically pleasing goggles for high definition gaming, movies, and sports to micro-displays for mobile phones and cameras.

"Any of Microvision’s systems will beat the competition in every category: cost, quality, compactness, power-efficiency, and versatility. It’s no contest, but the markets it is trying to break into in cameras, in projectors, in displays, and in cell phones have entrenched competition and a long history of legacy development. It is a difficult sell to overcome a bias for incremental improvement over transition to a novel approach, but these breakthroughs will come and then it’ll be an avalanche."

4 comments:

At October 21, 2005 at 9:59 AM Anonymous said...

This Wired magazine cover is from March 1996 and the text appears to be from a stock newsletter website.

The photo makes it appear you are associating the two and creates the impression that MVIS made the current issue of wired.

It's a little misleading.

 
At October 21, 2005 at 10:04 AM Ben said...

no intent to mislead, just plucking photos off google images.

here's a different one.

 
At October 22, 2005 at 12:13 PM Anonymous said...

One comment in the article sticks out like a sore thumb "the company always seems to have more good ideas and prospects than money". Is it an indication that financial issues are stopping them from making the changes necessary to the displays which will really make MVIS realize its potential... i guess it has already been a long wait for many investors.

 
At December 17, 2006 at 5:39 PM Anonymous said...

The simple windshield repairs kits available generally include a windshield resin that helps. Cracks and chips happen in all varieties, therefore when the experts are being trained they receive hands on training teaching them to repair all types of damages. Windshield repair kits include; a windshield resin, curing lamps, and a bracket with a built in suction cup pump. Keeping your automobile windshield looking nice is not easy, however affordable windshield repair kits are available to help automobile owners repair their windshield at an affordable price. For More information on this topic visit Windshield Repairs

 

Post a Comment


This website does not recommend the purchase or sale of any stocks, options, bonds or any investment of any kind. This website does not provide investment advice. Disclaimer and Notices: Disclaimer: This website may contain "forward-looking" information including statements concerning the company's outlook for the future, as well as other statements of beliefs, future plans and strategies or anticipated events, and similar expressions concerning matters that are not historical facts. The forward-looking information and statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in, or implied by, the statements. The information on this website includes forward looking statements, including statements regarding projections of future operations, product applications, development and production, future benefits of contractual arrangements, growth in demand, as well as statements containing words like believe, estimate, expect, anticipate, target, plan, will, could, would, and other similar expressions. These statements are not guarantees of future performance. Actual results could differ materially from the results implied or expressed in the forward looking statement. Additional information concerning factors that could cause actual results to differ materially from those in the forward looking statements are included in MVIS most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission under the heading 'Risk factors related to the company's business,' and our other reports filed with the Comission from time to time. Except as expressly required by Federal securities laws, MVIS Blog undertakes no obligation to publicly update or revise any forward looking statements, whether as a result of new information, future events, changes in circumstances, or other reasons. Legal Notice: Although considerable care has been taken in preparing and maintaining the information and material contained on this website, MVIS Blog makes no representation nor gives any warranty as to the currency, completeness, accuracy or correctness of any of the elements contained herein. Facts and information contained in the website are believed to be accurate at the time of posting. However, information may be superseded by subsequent disclosure, and changes may be made at any time without prior notice. MVIS Blog shall not be responsible for, or liable in respect of, any damage, direct or indirect, or of any nature whatsoever, resulting from the use of the information contained herein. While the information contained herein has been obtained from sources believed to be reliable, its accuracy and completeness cannot be guaranteed. MVIS Blog has not independently verified the facts, assumptions, and estimates contained on this website. Accordingly, no representation or warranty, express or implied, is made as to, and no reliance should be placed on the fairness, accuracy, or completeness of the information and opinions contained on this website. Consequently, MVIS Blog assumes no liability for the accompanying information, which is being provided to you solely for evaluation and general information. This website does not contain inside information, proprietary or confidential information learned or disclosed as part of employment relationships or under nondisclosure agreements or otherwise.