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CEBIT - Alcatel adds satellite to mobile TV picture

With the help of satellites, Alcatel aims to overcome a key hurdle in rolling out broadcast television services over mobile phones: the lack of available spectrum.

The French telecommunications-equipment manufacturer proposes using the widely available S-Band frequency reserved for satellites to transmit broadcast signals both terrestrially and via satellite to mobile phones based on the DVB-H (Digital Video Broadcasting - Handheld) standard, instead of the UHF band. The UHF band is typically used for TV transmissions in Europe but has little or no capacity to spare, said Herbert Mittermayr, vice president of marketing for mobile TV systems at Alcatel, in an interview last week at the Cebit trade show in Hanover, Germany.

Broadcast mobile TV phones receive regular TV broadcasts using special antennas. An alternative service, which is already available, streams video data to phones over mobile networks. The big difference is broadcast's one-to-many relationship versus a streamed transmission's one-to-one.

The Alcatel proposal calls for equipping base stations with S-Band repeaters and, in addition, using satellites capable of transmitting in the S-Band to deliver content to 3G (third-generation) phones enabled with DVB-H technology in three different ways: base-station streaming, base-station broadcasting and satellite broadcasting.

Each delivery service has its own advantages and disadvantages.

While the streamed service via the base station offers nearly unlimited channels and deep indoor coverage, it can support only a limited number of subscribers in a given area of the cellular network.

By comparison, the base-station broadcast service can support an unlimited audience with good indoor coverage but offers only 27 channels.

While the satellite-based broadcast service also can support an unlimited audience, especially in rural areas, it offers poor indoor coverage and only nine channels.

"Users don't have to worry about which service to select," said Mittermayr. "An intelligent content management system decides which of the three delivery channels is the most appropriate."
Jeez...this mobile TV infrastructure is getting expensive to build. Wonder how they'll recoup their investment unless there's a dramatic overhaul in the form factor and screen size of the mobile devices that access these networks? Devices can't get any bigger...and yet, the screens must. Microvision's technology is literally the only way to make large-size virtual images appear out of ever-shrinking mobile devices. Then your devices can be really small and your mobile TV experience can be really BIG...and provide a compelling service that would actually be worth paying for. Maybe it will take a couple dozen billion dollars in satellites and network infrastructure investments before these guys figure it out though...or maybe we're on the same page and just haven't heard from the mobile industry at large yet about the pending transformation of 'mobile devices' into 'electronic eyewear.'

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