Site Network: Home |

Mobile Browsing Heads Toward the Mainstream

"Mobile browsing will take off in the U.S. when the data rates come down. When we hit a certain threshold, the scales will tip and people will rush to buy," JupiterResearch analyst Joe Wilcox told TechNewsWorld.

Personal computers may dominate Internet usage today, but mobile phones are poised to invade that territory with wireless browsing capabilities, a new study says.

Internet access via the mobile phone actually outpaces wireless access from a notebook PC in many of areas of the world -- a statistic driven largely by the massive install base of mobile phones as well as more developed wireless networks, according to Ipsos Insight's annual "The Face of the Web" study.

"Accessing the Internet on a wireless handheld device is no longer a novelty for consumers in the major global economies. It's becoming a common, everyday occurrence for many people," noted Brian Cruikshank, senior vice president and managing director of Ipsos Insight's Technology & Communications practice.

Global Trends
Indeed, Internet browsing via a wireless device is showing robust growth in many global markets. France and the U.K are exhibiting the strongest growth, while Internet usage via mobile phone in Japan also continues to grow rapidly, according to the report. Today, four in 10 adults browse the Internet on their wireless handset in Japan, double the rate from 2003.

"In emerging markets, consumers are more likely to own a cell phone than a computer, so they get to the Internet through their phone," JupiterResearch analyst Joe Wilcox told TechNewsWorld. "Data use is not as advanced in the United States."

Ipsos confirms Wilcox's assessment. Its data shows that growth in Internet browsing on a mobile phone is flattening in other leading markets, such as the U.S. and Canada, where wireless Internet access via notebook PC appears to be emerging as the stronger out-of-home Internet platform.

Mobile Surfing Mainstream?
Globally, however, the trend is strong, with 28 percent of mobile phone owners worldwide telling Ipsos they have browsed the Internet on a wireless handset. That figure is up slightly from 25 percent at the end of 2004.

Growth of this behavior for 2005 was driven by users who were at least 35 years old. This indicates that surfing the Internet on a mobile phone is emerging as a mainstream activity, no longer dominated by the traditional early adopter segment -- young males -- typical of many new consumer technologies, Ipsos concluded.

Mobile Browser Wars
This is all good news for mobile browser makers and could lead to an all out mobile browser war as carriers seek to add mobile services, like search or map functions that help users while they are outside the home.

Opera for Mobile is making its move, striking partnerships to grow the market for mobile Web browsing in Europe. Meanwhile, Openwave is touting its own mobile browser that has been deployed on more than 1 billion mobile devices already. Access and Microsoft (Nasdaq: MSFT) are also in the game, and Nokia (NYSE: NOK) and Apple (Nasdaq: AAPL) announced plans last year to co-develop a mobile browser.

"Mobile browsing will take off in the U.S. when the data rates come down. When we hit a certain threshold, the scales will tip and people will rush to buy," Wilcox predicted. "The browser vendors want their software to be on the phones already when that happens."


Post a Comment

This website does not recommend the purchase or sale of any stocks, options, bonds or any investment of any kind. This website does not provide investment advice. Disclaimer and Notices: Disclaimer: This website may contain "forward-looking" information including statements concerning the company's outlook for the future, as well as other statements of beliefs, future plans and strategies or anticipated events, and similar expressions concerning matters that are not historical facts. The forward-looking information and statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in, or implied by, the statements. The information on this website includes forward looking statements, including statements regarding projections of future operations, product applications, development and production, future benefits of contractual arrangements, growth in demand, as well as statements containing words like believe, estimate, expect, anticipate, target, plan, will, could, would, and other similar expressions. These statements are not guarantees of future performance. Actual results could differ materially from the results implied or expressed in the forward looking statement. Additional information concerning factors that could cause actual results to differ materially from those in the forward looking statements are included in MVIS most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission under the heading 'Risk factors related to the company's business,' and our other reports filed with the Comission from time to time. Except as expressly required by Federal securities laws, MVIS Blog undertakes no obligation to publicly update or revise any forward looking statements, whether as a result of new information, future events, changes in circumstances, or other reasons. Legal Notice: Although considerable care has been taken in preparing and maintaining the information and material contained on this website, MVIS Blog makes no representation nor gives any warranty as to the currency, completeness, accuracy or correctness of any of the elements contained herein. Facts and information contained in the website are believed to be accurate at the time of posting. However, information may be superseded by subsequent disclosure, and changes may be made at any time without prior notice. MVIS Blog shall not be responsible for, or liable in respect of, any damage, direct or indirect, or of any nature whatsoever, resulting from the use of the information contained herein. While the information contained herein has been obtained from sources believed to be reliable, its accuracy and completeness cannot be guaranteed. MVIS Blog has not independently verified the facts, assumptions, and estimates contained on this website. Accordingly, no representation or warranty, express or implied, is made as to, and no reliance should be placed on the fairness, accuracy, or completeness of the information and opinions contained on this website. Consequently, MVIS Blog assumes no liability for the accompanying information, which is being provided to you solely for evaluation and general information. This website does not contain inside information, proprietary or confidential information learned or disclosed as part of employment relationships or under nondisclosure agreements or otherwise.