Site Network: Home |

446 Million Watching TV on Their Cell Phones By 2011

IMS Research forecasts that by the end of 2011, nearly half a billion people will be watching TV on their cellular handsets. Driven primarily by the adoption of broadcast-based services such as DVB-H, mobile digital TV will experience 50% year-on-year growth through 2010.

Based on a recent study from IMS Research entitled Mobile TV – A Complete Analysis of the Global Market - 2006 Edition, mobile TV delivered over the cellular data network should experience strong growth and build on its early lead in the marketplace. However beginning early in 2010, cellular network-based mobile TV subscriptions will be overtaken by even quicker growth in digital broadcast services. By then, more than half of the world's mobile TV subscribers will receive their video via a mobile digital broadcast service.

"Given the right conditions, mobile TV has the potential to spread from one customer to the next like few technologies before it," stated one of the report's authors, Stephen Froehlich. "If providers effectively supply compelling content, quality reception, and affordable, attractive phones, then every new mobile TV subscriber can become a mobile TV evangelist. However, to make their customers into product evangelists, mobile TV service providers and their partners must invest enough in infrastructure and technology to enable both wide population coverage and good indoor reception."

Mobile TV – A Complete Analysis of the Worldwide Market 2006 Edition is IMS Research's second study of the mobile digital TV marketplace and examines this market in cellular handsets, portable media players, and cars. It provides forecasts for shipments, handset revenues, and subscribers for ten nations and worldwide by transmission standard through 2011. The report also covers the market for broadcast mobile TV tuners and demodulators for all three platforms by standard and system-on-chip convergence path.
Thanks to Jon.


At August 18, 2006 at 7:18 AM Anonymous said...

I believe that number could go way up, should Microvision's techonology be widely adopted by 2011.

Though, I assume by that time it's not so much about whether you have that option-just like cameras are becoming standard in every cell phone-but the value it provides to you.

On a 2 inch screen, I can't see myself watching anything for longer than five minutes.

At June 7, 2007 at 2:35 AM Anonymous said... on your mobile phone

Anyone tried this mobile TV service out? They got some good extreme sports video on the website: but it also works on your mobile
phone apparently on any video enabled phone with WAP access.


Post a Comment

This website does not recommend the purchase or sale of any stocks, options, bonds or any investment of any kind. This website does not provide investment advice. Disclaimer and Notices: Disclaimer: This website may contain "forward-looking" information including statements concerning the company's outlook for the future, as well as other statements of beliefs, future plans and strategies or anticipated events, and similar expressions concerning matters that are not historical facts. The forward-looking information and statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in, or implied by, the statements. The information on this website includes forward looking statements, including statements regarding projections of future operations, product applications, development and production, future benefits of contractual arrangements, growth in demand, as well as statements containing words like believe, estimate, expect, anticipate, target, plan, will, could, would, and other similar expressions. These statements are not guarantees of future performance. Actual results could differ materially from the results implied or expressed in the forward looking statement. Additional information concerning factors that could cause actual results to differ materially from those in the forward looking statements are included in MVIS most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission under the heading 'Risk factors related to the company's business,' and our other reports filed with the Comission from time to time. Except as expressly required by Federal securities laws, MVIS Blog undertakes no obligation to publicly update or revise any forward looking statements, whether as a result of new information, future events, changes in circumstances, or other reasons. Legal Notice: Although considerable care has been taken in preparing and maintaining the information and material contained on this website, MVIS Blog makes no representation nor gives any warranty as to the currency, completeness, accuracy or correctness of any of the elements contained herein. Facts and information contained in the website are believed to be accurate at the time of posting. However, information may be superseded by subsequent disclosure, and changes may be made at any time without prior notice. MVIS Blog shall not be responsible for, or liable in respect of, any damage, direct or indirect, or of any nature whatsoever, resulting from the use of the information contained herein. While the information contained herein has been obtained from sources believed to be reliable, its accuracy and completeness cannot be guaranteed. MVIS Blog has not independently verified the facts, assumptions, and estimates contained on this website. Accordingly, no representation or warranty, express or implied, is made as to, and no reliance should be placed on the fairness, accuracy, or completeness of the information and opinions contained on this website. Consequently, MVIS Blog assumes no liability for the accompanying information, which is being provided to you solely for evaluation and general information. This website does not contain inside information, proprietary or confidential information learned or disclosed as part of employment relationships or under nondisclosure agreements or otherwise.