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446 Million Watching TV on Their Cell Phones By 2011

IMS Research forecasts that by the end of 2011, nearly half a billion people will be watching TV on their cellular handsets. Driven primarily by the adoption of broadcast-based services such as DVB-H, mobile digital TV will experience 50% year-on-year growth through 2010.

Based on a recent study from IMS Research entitled Mobile TV – A Complete Analysis of the Global Market - 2006 Edition, mobile TV delivered over the cellular data network should experience strong growth and build on its early lead in the marketplace. However beginning early in 2010, cellular network-based mobile TV subscriptions will be overtaken by even quicker growth in digital broadcast services. By then, more than half of the world's mobile TV subscribers will receive their video via a mobile digital broadcast service.

"Given the right conditions, mobile TV has the potential to spread from one customer to the next like few technologies before it," stated one of the report's authors, Stephen Froehlich. "If providers effectively supply compelling content, quality reception, and affordable, attractive phones, then every new mobile TV subscriber can become a mobile TV evangelist. However, to make their customers into product evangelists, mobile TV service providers and their partners must invest enough in infrastructure and technology to enable both wide population coverage and good indoor reception."

Mobile TV – A Complete Analysis of the Worldwide Market 2006 Edition is IMS Research's second study of the mobile digital TV marketplace and examines this market in cellular handsets, portable media players, and cars. It provides forecasts for shipments, handset revenues, and subscribers for ten nations and worldwide by transmission standard through 2011. The report also covers the market for broadcast mobile TV tuners and demodulators for all three platforms by standard and system-on-chip convergence path.
Thanks to Jon.

2 comments:

At August 18, 2006 at 7:18 AM Anonymous said...

I believe that number could go way up, should Microvision's techonology be widely adopted by 2011.

Though, I assume by that time it's not so much about whether you have that option-just like cameras are becoming standard in every cell phone-but the value it provides to you.

On a 2 inch screen, I can't see myself watching anything for longer than five minutes.

 
At June 7, 2007 at 2:35 AM Anonymous said...

www.yamgo.tv on your mobile phone

Anyone tried this mobile TV service out? They got some good extreme sports video on the website: http://www.yamgo.com but it also works on your mobile
phone apparently on any video enabled phone with WAP access.

 

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