Site Network: Home |

Survey: Mobile entertainment services fall flat

By Peter Cohen

A new report from IDC concludes that the mobile entertainment services offered by cell phone service providers aren't proving to be particularly popular with U.S. consumers. The report, entitled U.S. Wireless Teen and Adult Consumer Entertainment Survey, 3Q06: Age, Device Type, and ARPU Segmentation, finds that almost three-quarters of respondents didn't use any data services for their phones beyond messaging.

In recent months and years American cell phone service providers have expanded their service offerings to provide mobile television, music, gaming and other capabilities on new cell phone models, leading some industry analysts to believe, among other things, that cell phones might threaten Apple's dominance in the portable music player space with its iPod and iTunes store. That's proving not to be the case, according to IDC's research, which was based on a survey of more than 2,500 American wireless subscribers and customers.

Steep prices are one of the main reasons, according to survey respondents - 47 percent of those between 18 to 24 years old said that mobile data services are "too expensive."

Mobile messaging services such as Short Message Service (SMS) are more popular, used by almost half of respondents. Only about 20 percent purchased a ring tone, and only about 10 percent bought a graphic, wallpaper or game.

MVIS is dedicated to bringing on the paradigm shift that will make mobile multimedia services worth paying for...

3 comments:

At December 12, 2006 at 2:21 PM Anonymous said...

Ben,

I didn't see Microvision listed as an attendee on the CES 2007 website. Will Microvision be there?

Thanks

 
At December 12, 2006 at 2:30 PM Ben said...

We'll be there, but not on the show floor. We've got a suite where we'll be displaying our new IPM and PicoP designs to prospective partners as well as having an event for investors.

 
At December 12, 2006 at 5:48 PM Anonymous said...

Ben, do you consider them competiton and are you aware of the company?

http://www.engadget.com/2006/12/12/lumus-optical-unveils-microdisplay-packin-designer-glasses/

 

Post a Comment


This website does not recommend the purchase or sale of any stocks, options, bonds or any investment of any kind. This website does not provide investment advice. Disclaimer and Notices: Disclaimer: This website may contain "forward-looking" information including statements concerning the company's outlook for the future, as well as other statements of beliefs, future plans and strategies or anticipated events, and similar expressions concerning matters that are not historical facts. The forward-looking information and statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in, or implied by, the statements. The information on this website includes forward looking statements, including statements regarding projections of future operations, product applications, development and production, future benefits of contractual arrangements, growth in demand, as well as statements containing words like believe, estimate, expect, anticipate, target, plan, will, could, would, and other similar expressions. These statements are not guarantees of future performance. Actual results could differ materially from the results implied or expressed in the forward looking statement. Additional information concerning factors that could cause actual results to differ materially from those in the forward looking statements are included in MVIS most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission under the heading 'Risk factors related to the company's business,' and our other reports filed with the Comission from time to time. Except as expressly required by Federal securities laws, MVIS Blog undertakes no obligation to publicly update or revise any forward looking statements, whether as a result of new information, future events, changes in circumstances, or other reasons. Legal Notice: Although considerable care has been taken in preparing and maintaining the information and material contained on this website, MVIS Blog makes no representation nor gives any warranty as to the currency, completeness, accuracy or correctness of any of the elements contained herein. Facts and information contained in the website are believed to be accurate at the time of posting. However, information may be superseded by subsequent disclosure, and changes may be made at any time without prior notice. MVIS Blog shall not be responsible for, or liable in respect of, any damage, direct or indirect, or of any nature whatsoever, resulting from the use of the information contained herein. While the information contained herein has been obtained from sources believed to be reliable, its accuracy and completeness cannot be guaranteed. MVIS Blog has not independently verified the facts, assumptions, and estimates contained on this website. Accordingly, no representation or warranty, express or implied, is made as to, and no reliance should be placed on the fairness, accuracy, or completeness of the information and opinions contained on this website. Consequently, MVIS Blog assumes no liability for the accompanying information, which is being provided to you solely for evaluation and general information. This website does not contain inside information, proprietary or confidential information learned or disclosed as part of employment relationships or under nondisclosure agreements or otherwise.