Tech Convergence Will Spur Demand for New ADAS Technology

Media gadgets get spotlight at electronics show



Media gadgets get spotlight at electronics show

By Associated Press

Microvision will unveil the world's smallest and thinnest full-color projection display prototype, about the size of a "thin mint" chocolate candy.

Entertainment is going extreme as content providers, distributors and electronics makers race to keep pace in a world in which digital media becomes accessible anytime, anywhere.

Cellular carriers such as Verizon Communications Inc. and Sprint Nextel Corp. will likely talk about how they plan to use their pipelines to deliver video and engage subscribers in social-networking hangouts, while traditional media companies like the Walt Disney Co. and CBS Corp. are expected to discuss ways to extend their shows beyond the TV or PC.

"It's the new CE - not consumer electronics," said Jan-Luc Blakborn, HP's director of digital entertainment. "We like to think of it as connected entertainment."

It's about the kind of content the gizmos can hold or deliver. It's about the underlying partnerships and services. It's about the ease with which the technology works. It's about what really turns a consumer on.

And increasingly, it's about the ability to access all your photos, music, videos, e-mails and other important files wherever and whenever.

The lines between personal and mass media have blurred, and so have the barriers between gadgets: TV programs on your mobile phone, downloadable movies on portable media players and game consoles, and friends' photos on your TV."

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