Tech Convergence Will Spur Demand for New ADAS Technology

Heya

Hey folks,

Just want to say thanks for continuing to drop by! I haven't had a chance to update the site as much as I would like, but give me another week or so to get through some stuff I'm working on and I should be able to start getting back in the swing of things here.

I know from experience that it can be hard to get a feel for what's going on at the company in the periods between events and press releases, so I encourage everyone who's interested to listen to the recent conference call and get the word directly from our senior management.

This was one of the most thorough and entertaining conference calls I can remember.

One of the things we spend a lot of time on is competitive analysis. Certainly over the time I've been at the company, I've been very focused on understanding our technology's competitive position in our three primary areas of development: miniature projectors, wearable displays, and automotive displays. You might say I'm just drinking the Kool-Aid but it's clear to me that we have something that can potentially disrupt a variety of markets, and delight millions of people along the way. Traditional flat panel, fixed-pixel technology just can't do what we can. And I think people are going to want what we're putting together.

Our scanned beam images have nanosecond response time. About a million times faster than any LCD screen. The effect is stunning. I see images from our PicoP nearly every day, but the effect it has is still powerful, still kind of surreal, even a few months from the initial 'WOW!'

There's just nothing else like it.

Having such a tiny projector, that can deliver images with high-brightness, rich colors and satisfying resolution opens up a whole lot of opportunities, from personal projection to eyewear displays to vehicle HUDs and automotive instrumentation. And we're very methodical about the way we go about eliminating the obstacles to advancing our product roadmap.

The goal is to come to market in 2008 with high-volume products that have our display engine inside. That's what we're working on, every day.

Comments

  1. Now if mvis can just get those OEMs to "drink the kool-aid" we won't have to worry about dilution :)

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  2. Ben,
    I want to talk about the wearable eyeware you are working on. It is a cool idea and there may be some market for it. However, no matter how small the ipm gets, the glasses will be heavy and very few people will be willing to wear it all day long.

    There are two other markets for wearable eyeware that I think will have larger demand at least for now.

    One is to compliment embedded picop. PicoP is good for private and semi-private viewing. When in the public one might want to use eyeware to watch news or TV without disturbing others. See-through is not a requirement here.

    Another large market in the future is wearable computer monitor.

    In both of these cases, see-through is not only unusefull, but also unwanted. Because if one is watching movie or working on the portable computer, one does not want to get interference from the surroundings. This is especially true for gamers. Wish you would develop two lines of eyeware. One line is see-through and another line is not. I am not sure if IPM technology can be used for none-see-through eyeware.

    Thanks

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  3. Glad to see that Alex finally acknowledged the Microvision printer - the MEMS printer he mentioned.
    Here are the patents for it:
    http://v3.espacenet.com/textdoc?DB=EPODOC&IDX=WO2005078507

    Will be interesting to see how this disrupts the current printer business and what Epson does with iit.

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