Wednesday, November 14, 2007

Microvision Launches Wireless ROV Laser Barcode Scanner for Business Mobility Market

Microvision Launches Wireless ROV Laser Barcode Scanner for Business Mobility Market: Barcode Scanner is Now Available to Global Customers through Microvision's Reseller Channel and On-line Store

REDMOND, Wash. (Business Wire EON) November 14, 2007 -- Microvision, Inc. (Nasdaq:MVIS): a leading developer of scanned light beam technology, announced today that its pocket-sized ROV™ Laser Barcode Scanner is now shipping to customers. ROV Scanner is a hand-held, Bluetooth®-enabled laser barcode scanner for mobile workers who need an affordable data collection solution that easily connects via a wireless link to a wide variety of mobile computing platforms.

“We are pleased to announce to the business mobility marketplace the availability of the ROV Scanner,” said Ian Brown, Vice President of Sales and Marketing for Microvision. “The small hand-held ROV Scanner will provide customers with a data collection device with outstanding reliability and performance at a very attractive price.”

About ROV Scanner

The Microvision ROV Scanner is specifically designed to read and collect barcode data in both simple business environments and more demanding mobility environments, including construction, field services, transportation, professional services, hospitality, government, retail, manufacturing, and healthcare. According to Venture Development Corporation, the business mobility market comprises 10.9 million organizations and 69 million workers. Of this total available market, Microvision estimates that there are more than 13 million mobile devices that could benefit from incorporating ROV-enabled barcode scanner applications.

The ROV Scanner provides users with simple-to-use “point and scan” capability, offers a broad range of barcode symbol decodes, boasts onboard memory to hold more than 4,000 scans, and runs on inexpensive AAA batteries. To further support mobile workers, the scanner can be operated using rechargeable batteries and has rubberized grip points to keep the barcode scanner securely fitted in the user’s hand.

Through its standard Bluetooth connection, coupled with Microvision’s Scanner Wedge software, the ROV Scanner seamlessly delivers scanned barcode data directly into business applications on users’ laptops, mobile phones, and PDA’s. The ROV Scanner is compatible with major mobile computing platforms including Windows®, Windows Mobile®, BlackBerry®, Symbian® and Palm®, to enable complete solutions for mobile data capture.

For developers who desire advanced barcode data control, Microvision provides Software Developer Kits (SDKs) containing Application Programming Interfaces (APIs) and other integration tools. The simple, affordable and connected ROV Scanner with Bluetooth has a suggested manufacturer’s retail price of only $299.95 per unit.

For more information on the ROV Scanner, visit The product is available from Microvision authorized resellers, as well as from Microvision’s on-line store at

About Microvision

Microvision provides a display technology platform to enable next-generation display and imaging products for pico projectors, vehicles displays, and wearable displays that interface to mobile devices. The company also manufactures and sells its barcode scanner product line, which features the company’s proprietary MEMS technology.

Forward-Looking Statement

Certain statements contained in this release, including those relating to product release timing, market acceptance and statements using words such as "will" and "believe," are forward-looking statements that involve a number of risks and uncertainties. Factors that could cause actual results to differ materially from those projected in the company's forward-looking statements include the following: capital market risks, our ability to raise additional capital when needed; market acceptance of our technologies and products; our financial and technical resources relative to those of our competitors; our ability to keep up with rapid technological change; our dependence on the defense industry and a limited number of government development contracts; government regulation of our technologies; our ability to enforce our intellectual property rights and protect our proprietary technologies; the ability to obtain additional contract awards; the timing of commercial product launches and delays in product development; the ability to achieve key technical milestones in key products; dependence on third parties to develop, manufacture, sell and market our products; potential product liability claims, risks related to Lumera's business and the market for its equity and other risk factors identified from time to time in the company's SEC reports and other filings, including the Company's Annual Report on Form 10-K filed with the SEC. Except as expressly required by the federal securities laws, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, changes in circumstances or any other reason.


  1. We are a truly global product development firm that partners with software product companies ranging from start-ups to established ISVs to provide software product life cycle solutions. We have worked with more than 50 software product companies in various domains like Education, Healthcare, Retail and Finance. Our wide-ranging experience has enabled us to build a strong product environment within the company that remains unmatched in the industry. If you are looking for any software development services, let us know, click link and just fill up the form. Our experts will get back to you within 1 business day.

  2. Ben,
    What is the market potential for the ROV? Are you getting it into Asia? What about large US corporations?

  3. Hi ben,
    I'm not sure if you saw this PR from Blockbuster.

    "Customers, he said, will someday soon go to kiosks in Blockbuster stores to burn movies on to a disk or download them directly to phones or other devices"

    It's nice to see other companies see the future. It is a future in which MVIS will be a key player.
    Keep up the good work. Can't wait til CES 08.


  4. The world's tiniest projector:

    Apparantly even smaller than PicoP projectors

  5. "Apparantly even smaller than PicoP projectors"

    LOL it don't even include the battery.

  6. No new blogs in over 2 weeks - odd, no?

  7. thx for the reminder...! I'm still here just have my hands full at the moment! ben

  8. Just curious, how are the ROV scanners selling?


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