Tech Convergence Will Spur Demand for New ADAS Technology

Interview with Microvision CEO Rick Rutkowski

Spend an hour with Microvision CEO Rick Rutkowski.

Interview from June 15, with accompanying PowerPoint presentation. Uses WebEx.



This is really interesting stuff -- highly recommended.



Mr. Rutkowski's interviewer, Phil Leigh of Inside Digital Media, must have come away impressed. On the same day as this interview, he has the following blog entry:



"Do you think the Apple iPod would be successful if you had to listen to its music through a half-dollar sized speaker embedded in the unit? I don’t think so. I believe that the typical iPod user is listening to music through headphones. They provide a totally immersive effect. Similarly, I believe that the Portable Digital Media players that are being introduced onto the market this year are not going to be successful if consumers have to view video on a small screen. Otherwise, they will just use their laptop computers for two reasons. First, they already own them. Second, they have screen sizes bigger than the Portable Digital Media players. Thus, in order to meet with favorable consumer adoption, I believe that the Portable Digital Media players must ultimately have more immersive displays. A good example would be a display that you wear like a pair of eyeglasses. What do you think?"



I think, absolutely right.



Big thanks to view from afar.

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