Trax Retail Solutions selects Flic

Trax Retail Solutions selects Flic

on July 27, 2004

Trax Retail Solutions selects Microvision's Flic Laser Bar Code Scanner

"Under the terms of the agreement Trax will market and support Microvision's Flic Laser Bar Code Scanner for supermarkets, C-Stores, drug stores, and general merchandisers for loss prevention applications...The simplicity and low cost of ownership enables its use in applications where cost or ease-of-use have been barriers to adoption of other bar code scanner technologies.

According to Ron Southard, Trax Retail Solutions, Executive Vice President, 'Trax is very pleased to bring its industry-leading loss prevention and store operations solutions, along with Microvision’s scanning technology, to the retail industry.' Southard also noted, 'The Flic Laser Bar Code Scanner is well suited for price-sensitive retail industries, where real-time wireless bar code data input to a host computer is extremely desirable.'

'Our low-cost scanning technology allows Microvision to deliver breakthrough pricing, opening up new applications in the retail industry that previously could not justify automatic data collection," says Andrew Lee, Vice President of Sales for Microvision. Lee went onto say The Trax and Microvision team brings together two great organizations that are committed to delivering value and innovative solutions to the retail industry. Our collective customers will really benefit from our team’s ability to provide extremely low cost products that have proven to enable dramatic increases in productivity and accuracy.'"

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