Excerpts from Q2 Conference Call

Thanks to the Incredible Hulk for the guest editorial.

Here are some of my notes from the conference call:



Rick Rutkowski: Now have real customers using Nomad – usage pattern around 4 hours. Some users use it for full 8 hour shift. Consistent feedback. Encouraging trends on sales process and cycle time. Increased number of multi-unit sales and increased first call sales. Internal and rep sales force up the learning curve and learning to sell the product. Marketing refining positioning and communication strategy. Reference account program. Get Nomad into top tier highly visible dealerships in key markets. Pleased with folks queing up for reference account program. Recognizable names, broad cross section of brands represented.



Channel development – aftermarket partners. Strong interest from IT focused automotive aftermarket company – pure play in electronic systems integration for auto. First real product extension, established out of the box compatible with wireless diagnostic tool. OBD2 port standard on all vehicles. Transmits diagnostic data to Nomad. Powerful concept, vendor of tool excited about coupling Nomad to wireless diagnostic tool.



Stryker Nomad, issue of sourcing funds. Brigade commander very much wants to bring Nomad. Looking 100-200 unit deployment of Nomad systems. Stryker is interim force, Future Combat Systems is delayed. Substantial opportunity.



Refining positioning to specific use, fleet maintenance shops, sale to significant municipality, small sale to US Air Force, intrigued by productivity and complex service content management. Contacted by 2 Fortune 100 companies, semiconductor company, packaged goods company regarding Nomad. Application for current system. 2005 could become part of the mix. Large strategic accounts. Phase II market development program includes business development with customers like these.



Steve Willey: Nomad general application being recognized by global market. Domestic plants threatened by offshore facility move. Looking to gain productivity to be more competitive. Intrigued with Nomad and Flic Cordless. Nomad in maintenance, process handling, process control. Any one of these could take 1000 or more Nomads quite easily.



RR: Should be able to build on 50 unit run rate over the next 2 months and into the Q4 of this year. July has been very strong for Flic, 2100 units or so. Migrate from $85 ASP to $100 and beyond that. 3 variants on the product. Basic, Plus (slightly more powerful processor) and Cordless.



Longer term Flic picture continues to build momentum and strength. Market development focused on major wireless telecom mobility providers. Rogers Wireless, Orange, British Telecom and others in Europe. Have been contacted by very major wireless smart phone manufacturer looking for companion scanner for distribution in China.



Andrew Lee: Teaming with NCR and sales channel to target top 300 convenience store chains. Compelling, low cost supply chain management solution.



RR: Major office product supplier shrinkwrapping with software -- branding product in current year.



Now had opportunity to see customers work with the product in the field. Sustained and regular use of the product. Important difference from where we were before.



OEM product pipeline activities. Source of contract revenue in short term. Longer term picture more the focus in value creation picture. Meaningful successes – technical and business wise. Canon EVF digital cameras, significant technical milestones. Breakthrough is taking us closer to achieving low cost required for consumer applications. Aiming at display much higher in quality that's much more affordable on price-performance basis. Architecture achieved.



Micro-HUD tremendous success in miniaturizing package size. VW/Audi, BMW. Size is key to broadbased implementation. Aiming at incorporation into entire line. Expect to see follow on contract. 2D bar code scanner. Customer is delighted.



Laser printer, getting ready to deliver system. Unprecedented scan angles. Significant intellectual property. Within consumer electronics, in last 4 weeks, interest and inquiries scale up in consumer electronics arena.



SW: Widespread availability of digital content. Portable gaming, multimedia display all the more apparent. New architecture is relevant, allows HDTV resolution.



RR: We are seeing highest level of interest ever from major consumer electronics area. Renewed interest from gaming consoles and portable systems as well. OEM solutions aimed at achieving real scale.