Tech Convergence Will Spur Demand for New ADAS Technology

Insight Media and McLaughlin Consulting Group

New Report: Personal Displays: Opportunity Analysis and Forecast 2004

"Insight Media and McLaughlin Consulting Group have teamed up to introduce a new report: Personal Displays: Opportunity Analysis and Forecast 2004. The report focuses on microdisplay-enabled personal electronics for consumers as well as professionals in vertical markets. Based on extensive surveys of key industry players, the report concludes that two products, the monocular Viewer Headset for information appliances, and the binocular Personal TV, will become significant hits in the next few years. As a result, the market will zoom from $73M in 2004 to a $1B market by 2008.

Such products are already in the market today, but pricing, ergonomics and other factors have so far held back rapid adoption. But now, many forces are finally coming together that will drive the market forward. This includes performance improvements, cost reductions, wireless grids, and improved ergonomics and user interfaces.

Binocular headsets for personal TVs will build in volume for a few years and then take off in 2008. Wide-aspect models will complement an accelerating trend toward high-definition and 16:9 screens. “Think of these as a poor man’s HDTV”, noted Insight Media president, Chris Chinnock.

In addition, the emergence of these new personal displays will impact both the design and the existing sales of a variety of consumer electronics products such as cellphones, portable DVD players, big-screen TVs, PDAs and GPS navigation systems.

"We believe the market is now ripe for makers of audio cellphone headsets and noise cancellation entertainment headsets to embrace the microdisplay," continued Chinnock. "They will leverage proven headset styling, comfort, and ergonomics to integrate near-to-eye displays into new products that will dramatically speed market acceptance."

"Our industry survey found a strong commitment throughout the solutions value chain to make these consumer applications real", reports Steve Marsland, principal researcher and author of the report."
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You know, I've been talking about wireless grids for a while on here and their impact on mobile computing and personal displays. The difference is, these guys charge you $3,000 to read their report, and I provide high value Microvision related content free of charge.

Thanks to dogsailer.

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