Pimp My Nomad

Pimp My Nomad

on August 09, 2004

Microvision's market cap: $87.28M

Microvision's LMRA stake: $26.89M

The value assigned to the company itself, including the rights to the greatest portfolio of microscanning intellectual property on earth, and the future cash flow from all scanned beam display and imaging products: $60.39M

I'm not sure what there really is to be said about this, other than it is totally insane. There will come a day in the near future when these scanned beam display products are completely pervasive -- in cars, cell phones, TVs, cameras, eyeglass displays -- not to mention the bar code products and laser printers.

To own the rights to all the money the company will ever take in, all you have to do is pony up $60 million bucks.

I think Puff Daddy spends more than that on Cristal during a night out on the town with his posse.

I still think the company would be well advised to place Nomad in rap videos, the auto repair show 'Pimp My Ride' (play the Ride Pimper Game!) on MTV, etc. Rappers are pop culture trend setters. They set the tone and say whether something is 'dope' or 'wack'. Look at the frenzy Snoop Dogg set off just by inquiring about getting a free Chrysler 300. We give Puff Daddy or Snoop a free Nomad and they wear it in just one of their videos, millions and millions of people say 'what is that and where can I get one?'.

Seems silly but I'll guarantee it will work. The company will benefit tremendously from just simple recognition that they and their scanned beam display products exist, and more importantly, are 'cool'.

I dunno if this is 'out of the box' thinking or if that 'cross the chasm' Nomad marketing job is still open but I'll keep volunteering my marketing strategies.

P. Diddy, the ultimate Microvision pitch man.

Comments

This blog is the author's personal website. It is not affiliated with MicroVision, Inc. or any company. This website does not recommend the purchase or sale of any stocks, options, bonds or any investment of any kind. This website does not provide investment advice. Disclaimer and Notices: Disclaimer: This website may contain "forward-looking" information including statements concerning the company's outlook for the future, as well as other statements of beliefs, future plans and strategies or anticipated events, and similar expressions concerning matters that are not historical facts. The forward-looking information and statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in, or implied by, the statements. The information on this website includes forward looking statements, including statements regarding projections of future operations, product applications, development and production, future benefits of contractual arrangements, growth in demand, as well as statements containing words like believe, estimate, expect, anticipate, target, plan, will, could, would, and other similar expressions. These statements are not guarantees of future performance. Actual results could differ materially from the results implied or expressed in the forward looking statement. Additional information concerning factors that could cause actual results to differ materially from those in the forward looking statements are included in MVIS most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission under the heading 'Risk factors related to the company's business,' and our other reports filed with the Comission from time to time. Except as expressly required by Federal securities laws, MVIS Blog undertakes no obligation to publicly update or revise any forward looking statements, whether as a result of new information, future events, changes in circumstances, or other reasons. Legal Notice: Although considerable care has been taken in preparing and maintaining the information and material contained on this website, MVIS Blog makes no representation nor gives any warranty as to the currency, completeness, accuracy or correctness of any of the elements contained herein. Facts and information contained in the website are believed to be accurate at the time of posting. However, information may be superseded by subsequent disclosure, and changes may be made at any time without prior notice. MVIS Blog shall not be responsible for, or liable in respect of, any damage, direct or indirect, or of any nature whatsoever, resulting from the use of the information contained herein. While the information contained herein has been obtained from sources believed to be reliable, its accuracy and completeness cannot be guaranteed. MVIS Blog has not independently verified the facts, assumptions, and estimates contained on this website. Accordingly, no representation or warranty, express or implied, is made as to, and no reliance should be placed on the fairness, accuracy, or completeness of the information and opinions contained on this website. Consequently, MVIS Blog assumes no liability for the accompanying information, which is being provided to you solely for evaluation and general information. This website does not contain inside information, proprietary or confidential information learned or disclosed as part of employment relationships or under nondisclosure agreements or otherwise.