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Honda Buys Nomads for Training
American Honda Motor Company To Deploy Nomad in its U.S. Based Training Centers
Approximately 1,500 to 1,800 Honda service technicians are trained annually in 12 U.S. training centers
BOTHELL, Wash.--(BUSINESS WIRE)--Dec. 7, 2004-- Microvision Inc. (Nasdaq:MVIS - News) announced today that American Honda Motor Company has ordered 14 Nomad Expert Technician Systems to be deployed in its 12 U.S. training centers. The centers provide training for service technicians with a wide range of skills, from entry level technicians to experienced technicians needing to keep current with repair procedures.
"We are very pleased with Honda's decision to install the Nomad System within their training facilities," said Tom Sanko, Microvision's VP of Marketing. "These facilities support the required training of technicians from Honda and Acura dealerships throughout North America. Nearly 2,000 technicians each year will be exposed to the Nomad system during their training and will experience first hand the value of hands-free access and the system's compact package and ease of operation. Establishing a presence in automotive training centers, like our Reference Account program, is part of our strategy to broaden market awareness and promote familiarity with the Nomad system."
American Honda Motor Company has a car and light truck U.S. market share of 7% with over 1,300 Honda and Acura dealerships, about 18,000 technicians, and an additional 50,000 technicians at independent repair shops across the country. Since service technicians are paid by the jobs they perform, Microvision believes that many of these technicians will want to own or lease the Nomad system to increase individual earnings potential.
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