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Nomad Goes East

Microvision Extends Market Footprint of the Nomad System into Eastern U.S. Region

NEW ORLEANS--(BUSINESS WIRE)--Feb. 1, 2005--From the National Automobile Dealers Association (NADA) Convention and Exposition, Microvision Inc. (Nasdaq:MVIS - News), announced today the addition of five automobile dealers in the Eastern United States to its Reference Account Program for the Nomad Expert Technician System. The five new dealerships are: Steve Rayman Chrysler/Jeep, Atlanta, GA; Majestic Honda, West Warwick, RI; Burns Honda, Marlton, NJ; Russell BMW, Baltimore, MD and Atlantic Chevrolet/Cadillac, Bay Shore, NY, one of the top ranked dealerships in the U.S. according to Wards Dealer 500. In total, these dealerships employ approximately 100 service technicians.

As Nomad Reference Accounts, these dealers will serve as regional reference points for the Atlanta, Baltimore-Washington, D.C., Philadelphia, New York City-Northern New Jersey-Connecticut, and Boston-Rhode Island metropolitan areas. The local references are expected to help Microvision to further penetrate these major markets that account for approximately 20% of all new car sales in the U.S.

"Our reference account strategy is to sign major dealers in significant markets in order to form a solid foothold in the area," stated Tom Sanko, Microvision's VP of Marketing. "Interest in the Nomad product is growing across the country and these key dealerships are clearly innovators and leaders in their regional markets. They understand that the Nomad System can significantly improve their bottom line profits. The positive reception and enthusiastic feedback we are receiving from these first 50 installations as well as at the NADA conference are helping to create momentum for us as we create broad market awareness and demand for the Nomad System."