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Which augmented reality startups will dominate?

DigitalBeat: Which augmented reality startups will dominate?

Augmented Reality — the ability to superimpose data and information over a view of the real world — is arguably hot these days, and there’s no scarcity of articles and blogs on the space and AR apps. VentureBeat first reviewed AR apps two months ago. As more time has passed I decided to take a deeper look at the technology, business models and utility behind the startups to separate hype from reality. To do so I talked to AR expert Robert Rice and interviewed the startups in the space in order to come up with a ranking of augmented reality startups (see chart below).


  1. Okay, big companies like Apple must be working on AR apps that will work with something like Color Eyewear! Guess who will dominate then?!


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