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metaio launches World’s First Social Augmented Reality Platform: junaio

metaio launches World’s First Social Augmented Reality Platform: junaio

SAN FRANCISCO – November 11, 2009 – metaio today announced that users can now generate 3D augmented reality experiences on their iPhones by downloading junaio, a free application available in the Apple App Store. Users without an iPhone can also be part of the experience and edit/share 3D augmented reality images via the online platform on

junaio is a mobile and online platform that lets users create, explore and share information in a completely new way using augmented reality and location-based content. Users can place 3D objects, twitter messages or websites into the real world and then share their creations with friends through social networks. Imagine you are able to take a picture of the Golden Gate Bridge and place an animated, 3D T-Rex gobbling up cars. These 3D objects can then be discovered by others who come across the same location. Or you can search for restaurants, cafes, museums, bars or shops etc. via Google local search and see the results in a 360° live-view of the camera.

With junaio, metaio is putting the power of its augmented reality technology – which has been used by industry giants such as Volkswagen, LEGO and Popular Science plus hundreds of other companies – in the hands of everyday consumers. The worldwide film company Focus Features has partnered with junaio to place memorable characters from its hit animated movies 9 and Coraline (the latter feature already available on DVD through Universal Studios Home Entertainment) on the platform to allow users to interact with the creations.

Unlike other applications that attempt to create new social networking communities, junaio is designed to tie existing platforms together with augmented reality based social interactions. Users can insert an (animated) 3D object into a photo taken with their iPhone and upload it to Facebook, or augment images that others have posted. The technology will soon be available on other smart phone platforms such as Android and Symbian.