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Vodafone Spain Launches Microvision's SHOWWX Laser Pico Projector

Hi all,

A few weeks ago, we let you know that one of the world's leading mobile operators had placed an order for our SHOWWX laser pico projector, and that additional information would be forthcoming shortly. Today, we're pleased to share with you that our customer is Vodafone. Vodafone issued their own press release today regarding their launch of SHOWWX, and here is an English translation:

Original Vodafone PR (Spanish)


The “SHOWWX” laser pico projector is an innovative laser portable projector that projects large size pictures as it connects to a mobile phone or a PC or a laptop computer

Vodafone Business and professional customers will be able to benefit from this innovative device via the Points Program or together with the Nokia Mini N97 Smartphone starting from 289 €.

Madrid, 1st of December, 2009. - Vodafone Spain launches the SHOWWX pico projector, an innovative portable projector thanks to Microvision Inc. (NASDAQ:MVIS), a global leader in innovative ultra-miniature projection display and image capture products for mobility applications.

The SHOWWX pico projector uses revolutionary laser-based display technology that delivers large, colorful, bright, and vivid images that are always in focus, regardless of projection distance

The accessory product is a simple plug-n-play pico projector for people on-the-go who wants to spontaneously view and share mobile TV, movies, photos, presentations and more contents. Customers can take the pocket-sized projector anywhere, plug it into their portable media players, mobile phones, notebooks, MP3 and other portable mobile media devices with TV-Out or VGA functionality and share a big screen experience with friends, family or business associates. Depending on the ambient light, the projected images range in size from 12” to 150”.

New customers can have this innovative device from 289 € (without vat). Customers also will be available through the Points Program, for example for a client with 1200 points, will be available for 247 € (this price includes permanence). SHOWWX also will be marketed jointly with the smartphone Mini Nokia N97.

Alexander Tokman, President and CEO of Microvision said: “We are proud that Vodafone Spain sells the SHOWWX for its customers. We believe that SHOWWX will provide a truly enhanced visual experience to Vodafone’s customers and greatly enhance functionality of their mobile devices.”

“The introduction of the Microvision SHOWWX laser pico projector in Spain presents a great opportunity for Vodafone to offer our customers new and exciting display capabilities to enhance the experience with their mobile devices,” - explained Ignacio Roman, Head of Terminals Spain and Portugal at Vodafone.