Alibaba Is Using AR To Change The Shopping Experience

on August 17, 2018

Through cooperation with Microsoft, Taobao Buy’s AR content will be accessible through the HoloLens headset. Alibaba sees a future were AR wearables are an “everyday device.” Is it a coincidence that this announcement comes straight off of the heels of Magic Leap announcing their partnership with the online home goods store, Wayfair, to bring an AR shopping experience to their users? Maybe. Maybe not.

Alibaba’s, Taobao Buy, which launches later this year, will let you browse and place 3D holograms of select products from their massive online store into your environment to see how they might look in a room. You can look at virtual dishware and see how it looks in front of you before making the final decision to purchase.

h/t Tim Merel

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Alibaba Is Using AR To Change The Shopping Experience

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