Microsoft to talk about 'the future of mixed reality' at Ignite conference next week

Microsoft to talk about 'the future of mixed reality' at Ignite conference next week

on February 24, 2021

ZDNET: Microsoft to talk about 'the future of mixed reality' at Ignite conference next week

Part two of Microsoft's Ignite show for IT pros and developers kicks off on March 2. It looks like the company's mixed-reality strategy is going to be a key focus at the virtual event, based on the session list. (Even the main Ignite keynote with CEO Satya Nadella and Mixed Reality chief Alex Kipman is set to be accessible in mixed reality via AltspaceVR.)

Microsoft refocused its mixed reality hardware and services to focus more on the business market a couple of years ago. Microsoft recently introduced an "industrial" edition of its HoloLens mixed-reality goggles, tailored for regulated industries. And its mixed-reality apps like Dynamics 365 Remote Assist, Guides training app, and Layout, a 3D layout app, are part of its Dynamics 365 product family.

Next week, Microsoft is on tap to reveal more about where it's going with mixed reality. A session entitled "Introducing the future of mixed reality" is slated for Day One of the event. Other sessions will highlight use cases for Microsoft's mixed reality products and services in healthcare, automotive, and other industries.

"Mixed reality is transforming the way we work, live, and play. Companies across industries are leveraging mixed reality to drive transformation and are seeing a strong return on investment. Join us to learn more about our vision for the future of mixed reality," reads the Day One keynote blurb.

It looks like business will still be a key focus for Microsoft in mixed reality based on other Ignite session descriptions. Another Ignite session blurb:

"The power and potential of mixed reality in changing the world is tremendous, and we are only at the tip of the iceberg as we navigate the new normal of a distributed, remote workforce. Join this session to hear from our speakers on how they are leveraging mixed reality to solve complex problems, create positive social impact, and empower all humans."

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