Sumit Sharma Blog Post on Fierce Electronics

LeddarTech, First Sensor team on LiDAR for ADAS
MicroVision's CEO discusses ways carmakers can distinguish themselves with better lidar that provides accurate mapping and faster processing of data with top sensors and advanced perception software.

There’s a shift happening right now in the automotive industry that is placing pressure on OEMs to add more technology into vehicles. Not just to accommodate more complex Advanced Driver Assistance Systems (ADAS), but also to compete in the future of autonomous vehicle production. In a market that’s become commoditized when it comes to performance, how do OEMs differentiate themselves?